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3 Proven Steps for Turning Strangers into Customers  


If you have been looking for a big, flashing, neon sign that says,

START HERE”, you just found it. Convenient, huh?


Here’s the deal. You need this course if you:

  • Want to sell a product or service but aren’t sure what.

  • Know what you want to sell but aren’t sure if you will get any customers.

  • Want to start building your sales funnel but feel the courses & trainings are too advanced for you.

  • Don’t have a magnetic lead magnet (or even know what that means) to attract your ideal customer

  • Have no idea what a tripwire is or what it can do for your business.

  • Want (or have) an online OR physical business. Yes, really!



“For the first time, I was able to get a true visual of how the entire automated system would bring in new sales. This was something I never really understood until speaking with Caressa”
— Sonja Thompkins,





Let me tell you about my business do-or-die moment. Spoiler alert: it led to my business breakthrough moment.


So last year, I was invited to be apart of a summit where I presented a lead magnet to accompany my summit interview. I was so pumped but also so nervous.

What if I wasn’t ready?

What if something broke?

What if people signed up and I didn’t know what to do with them after?

While I had been tweaking with my product for awhile, I hadn’t made it live yet.


Let me tell you something: there is a moment in every business owner’s life just like that.

Where you have to decide to step out into the limelight and take what comes in stride.

We can think, plan, and prepare all we want, but there’s always this moment of truth.

And you know what? It’s awesome. I’ve never felt so alive and so terrified at the same time.


So, I decided to pull the trigger and just do it.


And you want to know what happened? I made sales.

I made over $300 of sales in one day from a $7 product-- not even counting the sales made as the summit continued on.

Now to some, this is pennies. But to me, it felt like millions.

It was proof of all my hard work.

I remember thinking, “Holy crap, this thing is REAL!


How did I do it?


Using the right lead magnet and tripwire for my audience and message.

Since then, I’ve helped hundreds of freelancers and entrepreneurs design a high-converting sales process starting with exactly what I teach in this course - the lead magnet and tripwire.

And now, I’m teaching you how to do the same thing.


Why? Because I care about your success. Period.

I know from experience that if you nail what is in this course, you will be on the path to a highly engaged customer base with SOLD OUT offers.  

But also, because I saw a need.

I had people coming to me that wanted tech training but didn’t have their service or product nailed down yet.

Or who wanted coaching but weren’t sure what a tripwire was or how to use it.


That’s why I created this course.


And that’s my story. So, let’s go create yours.



“Before working with you my sales were kind of random. I never knew what to expect each month. So far, my tripwire product is converting at about 25%!! I can’t wait to see what happens when they [subscriber] gets far enough to be presented with my main offer.”
— Krista Rae,




By the end of this course you will be ready to:

  • Launch your product or service (if you haven’t already).

  • Design an irresistible lead magnet and trip wire.  

  • Attract ideal customers to your business.

  • Move forward to advanced tech training to start bringing in sales.

  • Sign up for specialized business coaching to build out your complete sales funnel.


Alright, so you’ve seen the bright, flashing, neon sign saying start here. You’ve heard my story and you know the outcome of the course is what you need.


So, what are you waiting for? Let’s dig in.



  1. Does this work for affiliate marketing?
    YES!! It sure does. Same process, different angle.