3 online marketing strategies for offline businesses

3 online marketing strategies for offline businesses

Let's talk about symptoms.

Yeah, like the warning signs you get when you're another day away from getting a cold.

Symptoms happen to warn you... not just for colds.

For instance, you get "symptoms" of hunger to warn you it's time to eat.

Or "symptoms" of low energy when it's time to rest.

And "symptoms" of doubt when your business revenue becomes idle or you're working in your business yet another weekend.

And that symptom leads to numbness. Not being able to feel the energy your business once gave you.

What happens next...? Take it from someone who felt that way (and had a client or 2 say the same), you don't want to know.

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Introducing Sold In 6 (& How It’ll 4x your visibility, 3x your leads & 2x your sales)

Introducing Sold In 6 (& How It’ll 4x your visibility, 3x your leads & 2x your sales)

My little guy woke up about 5:00 am and he’s been waking up an hour earlier than usual ever since the time change.

See, I've got to watch what I ask for... what I desire.

Because just 2 weeks ago I was telling myself that I need to start a new morning routine that'll have me up and ready for anything no later than 7:30 am...

And if there's anyone to keep me in check, my kid is the league's MVP.

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The 5 Myths to Online Visibility, Leads & Sales

 The 5 Myths to Online Visibility, Leads & Sales

"But Caressa, one of my good buddy's and a business friend told me that if I wanted to expand my business online I should create an online funnel and run ads to it and, I can sell out my program. What're your thoughts?"

This is pretty much a word for word question I was asked by a client. 

And I'm sure you thought the same or even felt this was true since pretty much all the webinars, blog articles, and ads selling ads are telling you this is all it takes. 

But it ain't true.

This expectation immediately assumes instant gratification and results without your data to back up. Well, besides what your buddy and biz friend said.

So, I wanna set the record straight and give you the honest truth about 5 of the biggest myths ever told about what it takes to expand your business online for visibility, leads & sales. 

Imagine for a second you're the customer...

You're at a restaurant and as soon as you walk in the restaurant owner greets you with a free meal. After your meal, she walks up prepared to take your order but... you don't buy.

Example #2...

You take a trip to an ice cream shop and upon entering they've made it known everyone gets a free cone of their choice today.

When you get to the register they ask if that's all for you today, you say yes and go on about your day.

Did you notice the problem?

You’ve tried everything when it comes to marketing and advertising your business for more customers.

You’ve tried radio ads… but then Pandora, Google Play, iHeartRadio, became a thing.

You’ve tried the newspapers... but then online accounts and social media boomed.

You’ve tried the local events... 

You’ve tried pop-up shops...

You’ve tried everything and yet you still can’t get consistent customers through your doors on a regular. Yeah, you may have gotten some really good customers from the events, the pop-up shops, and the commercials.

And you probably spent a whole lot more money than you actually got back into your business. Which means your ROI (return on investment) is probably in the negative. (not good)

Yet, you keep trying because that’s what everyone else is doing.

That’s what the big companies are doing.
That’s what the small businesses are doing.
That’s what your neighbor business is doing.

and that’s what you’ve always known.

So you KNOW you should be doing it too.

At least that is until now…