“I’m just launching my business. Should I write a book now to build credibility or should I wait until I have a larger platform?”

I saw this question the other day on a business forum and promptly answered: Yes.

Yes, you can write a book now; it can be a great way to build your reputation and your list. And yes, you can wait until you have a larger platform and use it to reach an even wider audience.

(And yes, you can write more than one book.)

 

Now, before we go further, let me make it clear that not everyone needs to write a book or should write a book. Plenty of very successful businesses have been launched and sustained without a book in sight. So if the thought of writing a book feels more exhausting than exciting, that’s cool. Don’t stress it.

But if it’s the kind of thing that sounds intriguing, or if you’ve been telling yourself that you’d like to write a book “someday,” then consider that “someday” today, and read on for some tips on 'how to publish a book to become influential and boost your business credibility'.

After years of chatting with new and experienced business owners, I have learned many of the reasons that small business owners and entrepreneurs avoid social media.

 

While some of the reasons are valid reasons like, social media isn’t a priority (a lack of time or creative inspiration), I have found the number one reason business owners don’t jump in. 

THEY DON'T KNOW HOW TO START

Let’s dive right into the 6 action steps you can INSTANTLY begin this week to build your social media presence: